Online social media is now a dominant part of the marketing mix, and one that should be utilised to fully integrate with a customer or client. Traditional formats like print press releases and media kits are still a necessary part of public relations, but social media has become equally as important.
Sites such as Facebook, Twitter, LinkedIn, and Pinterest have all grown in popularity, with Facebook receiving an estimated 900 million unique monthly visitors. These figures speak for themselves, social media is imperative in promoting a business.
By using social media outlets you can instantly reach customers and get your message out there. However social media is not an end unto itself, It should be integrated to work with other PR and marketing means to fully gain that marketing mix.